March 17, 2021
USA Today reports on our Spanish-language campaign #VacunateYa.
Ilan Shapiro, a physician working in COVID-19-ravaged areas of Los Angeles and Orange County, where Latinos face high rates of infection, hospitalization and death, says he waited 13 months for life-saving vaccines only to be thwarted by Spanish-language viral misinformation spreading on social media.
Knocking down false rumors, conspiracy theories and misleading news reports that play on vaccine fears have become routine and necessary for treating patients.
Shapiro is fighting back with a Spanish-speaking digital campaign, #VacunateYa, that taps health care professionals and “promotoras” – community members trained to deliver health information – to dispel myths with medical facts.